The best MCP servers for marketing and SEO in 2026.
10 servers that marketers, SEOs and agencies plug into their AI, with what each one gives the AI, what it needs from you and what it costs. Checked on each maker's own pages on 1 Nov 2026.
Ahrefs MCP
Ahrefs
Live Ahrefs keyword, backlink, traffic and site audit data inside a chat.
What it needs
A paid Ahrefs plan. No key of your own and nothing to install. Your plan sets how many rows each request can return.
Price
Included on the Lite, Standard, Advanced and Enterprise plans. Lite is $129 a month and comes with 100,000 API units.
Semrush MCP
Semrush
Semrush keyword, domain, competitor and traffic data in a chat, from the SEO API, the Trends API and read-only project reports.
What it needs
An active Semrush subscription with API access. Requests spend the same API units as the API itself, and Semrush charges no extra MCP fee.
Price
Included on Semrush One Starter, Semrush One Pro+, SEO Classic Pro and SEO Classic Guru, each with 50,000 API units a month. The pricing page read from Europe priced its Starter plan at 190 euros a month, or 158.40 euros a month billed yearly, and showed no dollar figure.
DataForSEO MCP
DataForSEO
Raw SEO data by the request, covering SERPs, keyword volume, backlinks, page crawls, business listings and reviews, plus a docs browser so the model can look up how each call works.
What it needs
A DataForSEO account. OAuth works on the hosted server, and an API login and password cover stdio and the CLI. Running it yourself needs Node and npx.
Price
Pay as you go with no subscription. The minimum top-up is $50 and the balance never expires. New accounts get $1 of trial credit. SERPs from $0.0006 each, page crawling from $0.00015 a page, Labs at $0.012 a task plus $0.00012 an item.
Google Search Console MCP (mcp-server-gsc)
ahonn, a community project
Your own Search Console performance data in a chat, up to 25,000 rows a query, filtered by query, page, country, device or search appearance, with a built-in quick wins check.
What it needs
Node 18 or later, a Google Cloud project with the Search Console API turned on, and a service account added to your property as an administrator. Installed from npm.
Price
Free. The code is open and the Search Console API carries no fee.
Loadout
Loadout (agentloadout.com)
800+ tools of live business data through one remote connector, covering Maps rankings, reviews, ad libraries, keyword data, site scans, contacts, domain, email and handle checks, publishing pages and images, along with 62 step-by-step methods grouped into playbooks.
What it needs
A Loadout account. It is a remote connector, so there is nothing to install and no API keys of your own to hold.
Price
1 credit is 1 cent, and every job shows its cost before it runs.
Screaming Frog SEO Spider MCP
Screaming Frog
Crawls run on your own machine, with the reports, bulk exports and other crawl data handed to the model, plus built-in Node script and file tools.
What it needs
A local install of SEO Spider version 24 or later with a paid licence, database storage mode turned on, and the MCP server started under File then Settings then MCP Server. It listens on localhost, so the app has to stay open.
Price
£199 per licence per year, per user, falling to £169 at 20 or more licences. The free version does not include it.
Firecrawl MCP
Firecrawl
Web pages turned into clean text or into fields you define, along with web search and file parsing.
What it needs
Nothing to start, since a keyless mode covers search, scrape and parse within daily limits. Full access needs a browser sign-in or an API key. It can also be run locally.
Price
Free plan with 1,000 credits a month. Hobby is $19 a month for 5,000 credits, Standard $99 for 100,000, Growth $399 for 500,000. Paid plans can add extra credits in $5 steps.
Apify MCP
Apify
Apify Actors run from a chat, which covers scraping of social media, search engines, maps, shops and travel sites, plus reading the results and searching the Apify docs.
What it needs
An Apify account for most tools, through OAuth sign-in or an Apify API token. The remote server needs no install.
Price
Free plan with $5 of usage a month. Starter is $19 a month with $19 of usage included and pay as you go above that, Scale $199, Business $999. Most store Actors charge per result, for example $2.30 per 1,000 Instagram results.
HubSpot MCP server (remote)
HubSpot
Read and write access to CRM records, activities, campaigns, marketing emails, landing page analytics and conversations in your HubSpot account, with your existing user permissions respected.
What it needs
A HubSpot account with an MCP connector created in it, then OAuth with PKCE from your client at mcp.hubspot.com. Some tools need a Marketing Hub or Revenue Hub Professional or Enterprise subscription. Nothing to install.
Price
Live for all HubSpot accounts. HubSpot's MCP pages state no separate fee for the server.
Meta Ads MCP
Meta
Reporting on Meta ad campaigns, with creating and editing of ads, ad sets, campaigns and catalogs, signal health checks, A/B tests and lift studies, activity logs and Business Help Center search.
What it needs
A Meta ad account and OAuth through Facebook Login for Business. You can add the ads MCP use case to your own Meta developer app, or set it up through Meta's ads AI connectors without owning an app. Nothing to install.
Price
Not stated. Meta's MCP pages list no price for the server.
Each one
What each server is for.
Ahrefs MCP
Anyone already paying for Ahrefs who wants its index inside a chat.
Works in Ahrefs publishes setup guides for ChatGPT, Claude, Cursor and Copilot Studio.
Semrush MCP
Teams already on Semrush, especially for competitor and market work across many countries.
Works in Semrush lists Claude, ChatGPT, Perplexity, Gemini, Cursor, VS Code and Claude Code.
DataForSEO MCP
People who want wholesale data rates and are happy handling raw API output.
Works in Any MCP client that accepts a server URL or starts a command. The README shows Cursor and Claude Desktop config, a hosted server at mcp.dataforseo.com, and a local stdio mode.
Google Search Console MCP (mcp-server-gsc)
Anyone who wants their own click and impression data in a chat and is comfortable setting up Google Cloud credentials.
Works in The README shows a Claude Desktop config. It runs over stdio, so other clients that start a local command can use it too.
Loadout
Marketers and agencies who want one connection and one bill for many kinds of work.
Works in ChatGPT, Claude, Claude Code, Codex, Grok and Muse.
Screaming Frog SEO Spider MCP
Technical SEOs who already crawl with SEO Spider and want the model to run the crawl and the exports.
Works in Screaming Frog documents Claude Desktop and LM Studio, and says other MCP clients can connect.
Firecrawl MCP
Content and research work that needs pages read and turned into usable text.
Works in Claude, Claude Desktop, Claude Code, ChatGPT, Codex, Cursor and GitHub Copilot. Claude has a one-click connector.
Apify MCP
People who need data from sites that no SEO suite covers.
Works in Any client that accepts a server URL, with OAuth handling sign-in. Clients that need a config file can use the JSON config or mcp-remote.
HubSpot MCP server (remote)
Marketing teams running on HubSpot who want reporting and record updates in a chat.
Works in Any MCP client that supports OAuth with PKCE. HubSpot says Claude, ChatGPT, Microsoft Copilot and Gemini have built-in connectors, so those need no custom setup.
Meta Ads MCP
Advertisers and agencies who want campaign reporting and campaign changes inside a chat.
Works in Meta says the server works with any MCP-compatible AI agent. It is hosted by Meta at mcp.facebook.com/ads.
Read from each maker's own pages on 1 Nov 2026. Prices and plans change, so check the maker's page before you buy.
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Questions
Before you run it.
What is an MCP server?+
It is a connection that lets an AI app call an outside tool or data source. You add it once in the app, then ask in plain words, and the app calls the tool and reads the answer back to you.
Do I have to pay for these?+
Most of them want something. Ahrefs, Semrush and Screaming Frog open their server on a paid plan of their own product. DataForSEO and Apify charge by use. Firecrawl and the Search Console server both have a free way in.
Can I connect more than one at a time?+
Yes. Most AI apps let you add several servers and the model picks the tool that fits the question. Each server keeps its own sign-in and its own bill.
Which one should I start with?+
Start with the data you reach for most. If you already pay for Ahrefs or Semrush, their own server gives you their index and handles heavy keyword and backlink research better than a general connector. If you want many kinds of live data from one connection without holding keys, a broad connector like Loadout covers more ground.