Local SEO playbook
Win local businesses that are invisible on Google Maps.
Show local businesses where they disappear on Google Maps, fix their profile and the signals behind it, and prove it on the same grid every month.
What you get
Eight pieces of finished work.
Made with live data on the business in front of you, and ready to send, sign or hand over.
01
Offer sheet
Your packages, prices and guarantee, pressure-tested.
02
Sending setup
A domain whose email reaches inboxes, with the exact records to fix.
03
Prospect list
20 businesses that need it, each with the reason and the owner's contact.
04
Pitch page per prospect
A Maps heatmap of where they show up and who wins instead.
05
Outreach, call brief and proposal
A sequence per prospect, a one-page brief before each call, a proposal ready to sign.
06
Client file per client
The baseline numbers, what was agreed, a work log and every month's results.
07
Delivery
A full visibility audit, the profile fixes and a 90-day plan.
08
Monthly report
The same rank grid rerun, with reviews and profile changes.
Watch it run
One request runs the whole job.
Ask in ChatGPT, Claude or any AI you use. Loadout picks the Local SEO powers and tools for each step and runs them while you watch.
Step by step
The proven route, in order.
Three stages, each answering one question. Your AI shows the price before any step uses credits.
Stage 1
Set up
What you sell, at what price, and can your email reach inboxes?
- OfferOffer Builder, Pressure TestFree
- SendingEmail Deliverability AuditFree
Stage 2
Win clients
Who needs it, how you show them, and how you close?
- ProspectsClient FinderUses credits
- PitchLocal Visibility Audit, Outreach WriterUses credits
- CloseMeeting Prep, Proposal, Pressure TestUses credits
Stage 3
Deliver and keep
Do the work, prove it on the same checks every month, and keep the client.
- DeliverClient Onboarding, Local Visibility AuditUses credits
- ReportMonthly ReportFree
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Maps-first, one niche
You're starting out, or want referrals and a method you can repeat.
Where most people start
Service-area trades
Plumbers, roofers, electricians and cleaners with no storefront.
Multi-location
Dental groups, clinic chains and franchisees with 2 to 10 sites.
Profile management retainer
Businesses already decent on Maps that neglect their profile.
Add-on to web design
You already build sites for local businesses.
What it costs
About 295 credits for a first client.
About 11 credits per heatmap pitch, and about 57 a month per client.That's about 10% of the 2,900 credits in one month's plan.
Made for
Marketers, freelancers and web designers who want local service businesses as monthly clients: dentists, clinics, law firms and trades.
Not made for
National online stores, or businesses with no place customers visit and no area they serve.
Every playbook comes from years of studio delivery for real clients.
Pricing
You can plug in everything for one price.
Loadout
Save 40%Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions320A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardown8Empty runs are free and failed runs are refunded. Every job shows its cost before it runs.
Plans open soon. Create your account now.
What's included
Everything to deliver the work
- Every power and playbook
- 800+ data sources and tools
- New powers as they launch
Inside the AI you already use
- Works in ChatGPT, Claude, Grok and Muse
- Runs on a schedule you set
Built around your clients
- Client knowledge banks
- Every run and result in one dashboard
More playbooks
Every playbook comes with the plan.
One subscription runs all nine, and new ones as they launch.
Kickstart
From an idea, or no idea yet, to a business open for clients.
Client Finder
Businesses that need what you sell, each with the reason and a way in.
Paid Ads
Ads built on what already wins for your rivals.
AI Search
Get businesses recommended by ChatGPT, Gemini and Perplexity.
Reputation
Turn reviews into a reason to choose the business.
SEO Agency
Turn page two into page one.
Web Design
Find weak websites and sell the rebuild.
AI Automation
Find the work AI can take over, then build it.
Get started
Start it with one line.
Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.
Use Loadout to start a local SEO agency: find dentists in Austin who are invisible on Google Maps and help me win the first one.
Cancel anytime · Refund within 14 days