SEO Agency playbook
Turn page two into page one.
Find businesses close to ranking for what they sell, show them the gap to the rival who wins, and grow their organic search on a retainer.
What you get
Eight pieces of finished work.
Made with live data on the business in front of you, and ready to send, sign or hand over.
01
Offer sheet
Your packages, prices and guarantee, pressure-tested.
02
Sending setup
A domain whose email reaches inboxes, with the exact records to fix.
03
Prospect list
20 businesses that need it, each with the reason and the owner's contact.
04
Pitch page per prospect
The page-two phrases closest to paying off, and the rival who wins them.
05
Outreach, call brief and proposal
A sequence per prospect, a one-page brief before each call, a proposal ready to sign.
06
Client file per client
The baseline numbers, what was agreed, a work log and every month's results.
07
Delivery
A keyword-to-page map, page briefs and technical fixes.
08
Monthly report
The same tracked phrases and rivals, plus Search Console when connected.
Watch it run
One request runs the whole job.
Ask in ChatGPT, Claude or any AI you use. Loadout picks the SEO Agency powers and tools for each step and runs them while you watch.
Step by step
The proven route, in order.
Three stages, each answering one question. Your AI shows the price before any step uses credits.
Stage 1
Set up
What you sell, at what price, and can your email reach inboxes?
- OfferOffer Builder, Pressure TestFree
- SendingEmail Deliverability AuditFree
Stage 2
Win clients
Who needs it, how you show them, and how you close?
- ProspectsClient FinderUses credits
- PitchSEO Audit, Outreach WriterUses credits
- CloseMeeting Prep, Proposal, Pressure TestUses credits
Stage 3
Deliver and keep
Do the work, prove it on the same checks every month, and keep the client.
- DeliverClient Onboarding, SEO AuditUses credits
- ReportMonthly ReportFree
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Local service SEO
You're starting out, or selling to trades, clinics, law firms and other area businesses.
Where most people start
Niche specialist
You know one industry, or want higher prices and referrals.
Content-led SEO
B2B firms, software, online and national businesses.
Technical project
Rebuilds, migrations and traffic drops, or an entry offer.
SEO plus content retainer
You, or your AI with an editor, can produce pages every month.
White-label for web agencies
You'd rather deliver than sell.
What it costs
About 630 credits for a first client.
About 45 to 60 credits per pitch, and 90 to 120 a month per client.That's about 22% of the 2,900 credits in one month's plan.
Made for
SEO freelancers and small agencies selling organic search to local service businesses, B2B firms and online businesses.
Not made for
Maps rankings, reviews or AI answers as the main service, which have their own playbooks, paid ads, or large e-commerce catalogues.
Every playbook comes from years of studio delivery for real clients.
Pricing
You can plug in everything for one price.
Loadout
Save 40%Per month, cancel anytime · 2,900 credits a month2,900 credits every monthYour plan fee comes back as credits. 1 credit is 1 cent. What jobs cost:A full local audit on a 7 by 7 map grid5850 prospects with 20 verified owner emails202An AI search audit, 12 questions320A reputation report against 3 rivals16A competitor ad board, 5 rivals25A website teardown8Empty runs are free and failed runs are refunded. Every job shows its cost before it runs.
Plans open soon. Create your account now.
What's included
Everything to deliver the work
- Every power and playbook
- 800+ data sources and tools
- New powers as they launch
Inside the AI you already use
- Works in ChatGPT, Claude, Grok and Muse
- Runs on a schedule you set
Built around your clients
- Client knowledge banks
- Every run and result in one dashboard
More playbooks
Every playbook comes with the plan.
One subscription runs all nine, and new ones as they launch.
Kickstart
From an idea, or no idea yet, to a business open for clients.
Client Finder
Businesses that need what you sell, each with the reason and a way in.
Paid Ads
Ads built on what already wins for your rivals.
Local SEO
Win local businesses that are invisible on Google Maps.
AI Search
Get businesses recommended by ChatGPT, Gemini and Perplexity.
Reputation
Turn reviews into a reason to choose the business.
Web Design
Find weak websites and sell the rebuild.
AI Automation
Find the work AI can take over, then build it.
Get started
Start it with one line.
Paste it into your AI once Loadout is connected, with the underlined parts swapped for your own.
Use Loadout to start an SEO agency: find law firms in Denver stuck on page two and help me pitch the first one.
Cancel anytime · Refund within 14 days