Pick one of three logo directions, and get the full kit built around it.
Designs a logo and the kit around it. You get three distinct directions carrying your real business name, then the one you pick built out as a transparent logo, avatar, banner and brand board.
About 108 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to design a logo and brand kit for Fern & Co, a new bookkeeping firm in Portland
It also runs when you say things like
- design a logo for my business
- I need a logo
- logo ideas for my coffee shop
- rebrand my business
- social media profile picture and banner
- brand board
What you get
Six pieces of finished work.
Three logo directions and a kit with a transparent logo, avatar, banner, brand board, palette and fonts.
- 01Three logo directions with your real name on them
- 02The chosen logo on light and dark backgrounds
- 03A social avatar and a banner, ready to upload
- 04A brand board with hex codes and font pairing
- 05Usage notes for where the logo goes
- 06The limits, said plainly, and what to do next
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Three directionsMost people start here
When the business is new, or the rebrand starts fresh.
House route
When the mark goes to a paying client, or you will live with it for years.
Wordmark only
When the budget is tight and the name just needs to look good.
Refresh
When customers already recognise the current logo.
Kit only
When you have a logo you like and need the rest around it.
What it asks you
- The exact name
- Brand direction
- Where the logo will live
- Likes and dislikes
- An existing logo (rebrands)
The live data it reads
Get brand kit
Gets a business's logo, colours, fonts and social links from its website.
Make images
Makes finished images (ads, social posts, logos, banners, product scenes) from prompts and reference images.
Check domains
Checks which domain names are free to register, with list prices and close alternatives.
Check social handles
Checks whether a name is free as a handle on Instagram, TikTok, X, YouTube, Facebook and LinkedIn.
What it costs
About 108 credits a run.
For three logo directions, a four-image kit and a transparent logo. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not write the brand's words, find a name or domain, clear trademarks, or produce print files.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Brand Identity cost?+
About 108 credits a run, for three logo directions, a four-image kit and a transparent logo. Your AI shows the cost before it starts.
What does Brand Identity hand over?+
Three logo directions and a kit with a transparent logo, avatar, banner, brand board, palette and fonts. Three logo directions with your real name on them. The chosen logo on light and dark backgrounds. A social avatar and a banner, ready to upload. A brand board with hex codes and font pairing.
What do I need to give it?+
The exact name, Brand direction, Where the logo will live, Likes and dislikes, An existing logo (rebrands). Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.