Know what your next ads should say, with the numbers behind each idea.
Works out what your next ads should argue, and scores each idea on three numbers. You get an angle board with the hooks written out, ready to hand to a designer.
About 20 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to work out what my next ads should say for my teeth whitening clinic, from my rivals' winners
It also runs when you say things like
- what should my ads say
- give me ad angles to test
- my ads stopped working
- what hook should I use
- ad concepts
- we need new creative ideas
What you get
Six pieces of finished work.
An angle board with finished hooks and three scores, each with its limit.
- 01An angle board with a score on every idea
- 02The top three angles, written out as hooks
- 03What this market has already heard too often
- 04The arguments your rivals' winning ads make
- 05The quote and the link behind each argument
- 06How each score was worked out, with its limit
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
From a winners boardMost people start here
When you already have an ad board or a teardown to build on.
From scratch
When there is no board yet and you want angles today.
Rescue
When ads that were working have slowed down.
Copy only
When a designer or a tool is making the pictures elsewhere.
What it asks you
- The output
- The rivals
- What the product actually does, in facts rather than adjectives
- The buyer
- The claims you can back
The live data it reads
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 20 credits a run.
For a board from five rivals with ten video winners transcribed. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not make the images or video, read a rival's ads for the first time, or run anything in an ad account.
The work around it
Part of the Paid Ads playbook.
Ads built on what already wins for your rivals. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Ad pack (optional)
Ads built on what already wins for your rivals.
Winners board
Rivals' ads that keep running, and why.
Voice sheet
What their customers say, word for word.
Three angles to test
Scored against the ads that already win.
Creative briefs
Briefs your designer or editor can start from.
Monthly watch
What every dollar on ads brought back.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Ad Angles cost?+
About 20 credits a run, for a board from five rivals with ten video winners transcribed. Your AI shows the cost before it starts.
What does Ad Angles hand over?+
An angle board with finished hooks and three scores, each with its limit. An angle board with a score on every idea. The top three angles, written out as hooks. What this market has already heard too often. The arguments your rivals' winning ads make.
What do I need to give it?+
The output, The rivals, What the product actually does, in facts rather than adjectives, The buyer, The claims you can back. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.