Know exactly what you can claim, with the proof behind every line.
Keeps one list of every claim a business is allowed to make, with the proof behind each, and checks copy against it before it goes out. You get a verdict on every line, keep, reword or cut.
About 2 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to check the claims in my new landing page and three ads against what we can actually prove
It also runs when you say things like
- can we say this
- is this claim ok
- we need to back this up
- legal wants proof
- our ad got rejected for a claim
- check this copy before it goes live
What you get
Six pieces of finished work.
A claims register with the proof per line, and a verdict on every claim in the copy.
- 01A table of approved claims with the proof behind each
- 02A verdict on every claim in the copy
- 03The lines cut, and the proof that would bring them back
- 04The lines reworded without being strengthened
- 05What still needs somebody to decide
- 06What was not checked, and how the check ran
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Check a packMost people start here
When copy, ads or emails are written and about to go out.
Start the register
When this is the first claims job for the business.
Approve new lines
When the job leans on three or four lines nobody has approved.
Refresh
When review dates have passed, or a set is going out again.
Client's claims
When your client is the only person who can approve a claim.
What it asks you
- What is going out
- The register
- Who can approve
- The proof they hold
- Market and category
- The business's own decisions
The live data it reads
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
What it costs
About 2 credits a run.
For text only; 2 credits when a rating or review count has to be read again. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not write the copy, give legal advice, or cover platform rules on rejected ads.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In seven playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Claims Register cost?+
About 2 credits a run, for text only; 2 credits when a rating or review count has to be read again. Your AI shows the cost before it starts.
What does Claims Register hand over?+
A claims register with the proof per line, and a verdict on every claim in the copy. A table of approved claims with the proof behind each. A verdict on every claim in the copy. The lines cut, and the proof that would bring them back. The lines reworded without being strengthened.
What do I need to give it?+
What is going out, The register, Who can approve, The proof they hold, Market and category, The business's own decisions. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.