Get a month of ideas in your voice, each one shaped for every place it fits.
Builds a month of content around ideas, and takes each idea to every shape it fits, from a long post to a vertical cut. You get pillars, the month of ideas and a weekly loop against your own numbers.
About 40 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to plan a month of posts for my leadership coaching for new managers
It also runs when you say things like
- plan my LinkedIn content
- what should I post this week
- write posts in my voice
- content calendar for my coaching business
- I post but get no clients from it
- build my personal brand
What you get
Six pieces of finished work.
Content pillars, a month of ideas rendered across the surfaces they fit, and a weekly loop against your own numbers.
- 01Pillars, with the ideas that sit under each
- 02A month of ideas, each rendered for every surface
- 03Your own baseline, read off your own accounts
- 04What beats its own account in your niche, and why
- 05Buyer problems and phrases, with their source
- 06A weekly loop that corrects next week
Your route
Seven ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
One idea, every surfaceMost people start here
When you post in more than one place, or want video as well as text.
Expert on one network
When you only post in one place, as most consultants and founders do.
From the voice sheet only
When there is no budget for research, or no visible leaders to study.
Visual channel
When short video or a feed is where your buyers are.
Newsletter or podcast
When long form suits you better than short posts.
Weekly loop only
When a calendar already exists and you want it corrected.
Mentions, not only posts
When you want to be named when somebody asks an assistant for a recommendation.
What it asks you
- Who it's for and their problem
- The method or offer
- Their own accounts
- Channels and rhythm
- Voice samples
- Leading voices and their stories
The live data it reads
Find winning posts
The posts on a topic that most beat their own creator, and what is inside them.
Research a creator
One creator across platforms, covering reach, usual results, standout posts, topics and who answers.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Make images
Makes finished images (ads, social posts, logos, banners, product scenes) from prompts and reference images.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Find podcasts
Podcasts for a topic, host or guest, with their newest episodes, how often they publish and how to reach them.
Find podcast mentions
What was said on podcasts about a brand, person or topic, with short quotes, shows and guests.
Research YouTube
Shows what works on YouTube for a topic, covering demand, the top videos and what the best ones say.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 40 credits a run.
For the user's own accounts read as a baseline, plus five leading voices across two networks. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not cut long video into clips, run paid ads, or post anything for you.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Content Engine cost?+
About 40 credits a run, for the user's own accounts read as a baseline, plus five leading voices across two networks. Your AI shows the cost before it starts.
What does Content Engine hand over?+
Content pillars, a month of ideas rendered across the surfaces they fit, and a weekly loop against your own numbers. Pillars, with the ideas that sit under each. A month of ideas, each rendered for every surface. Your own baseline, read off your own accounts. What beats its own account in your niche, and why.
What do I need to give it?+
Who it's for and their problem, The method or offer, Their own accounts, Channels and rhythm, Voice samples, Leading voices and their stories. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.