Keyword clustering that ends in a page plan.
Plans which searches a site can win before anyone writes a page. You get keyword clusters with demand and difficulty, the easy wins, and every cluster mapped to a page in the order to write them.
About 110 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to plan which keywords a new site for a bookkeeping firm in Manchester should target
It also runs when you say things like
- which keywords to target
- keyword research for a new site
- topic clusters
- blog post ideas from search data
- content calendar
- keywords for each city we serve
- what questions do people ask about
What you get
Six pieces of finished work.
A cluster table, an easy wins list and a page plan in priority order.
- 01Clusters with monthly searches, difficulty and intent
- 02The easy wins, where demand is real and competition is low
- 03The questions people type into search and assistants
- 04Every cluster mapped to a page and a funnel stage
- 05A publishing order, or a calendar by month
- 06The towns that do not have a page yet
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
New site planMost people start here
When the site is new, or has almost no rankings.
Gap fill against competitors
When rivals outrank an existing site and you want their phrases.
Local service by city
When a trade or practice serves several towns or suburbs.
Content calendar
When a cluster table exists and you want a month by month order.
AI-answer questions
When buyers ask assistants before they search.
What it asks you
- What you sells and what matters most
- Website and rivals
- Location and language
- Pages a month
- Leads or reach
The live data it reads
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Check competitor SEO
Shows a competitor's search traffic, best keywords and backlinks, and the keywords you are missing.
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Research YouTube
Shows what works on YouTube for a topic, covering demand, the top videos and what the best ones say.
What it costs
About 110 credits a run.
For 100 keyword ideas and 10 results pages. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not plan ad bidding, promise rankings, or write the pages.
The work around it
Part of the SEO Agency playbook.
Turn page two into page one. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
The whole SEO Agency playbook
Turn page two into page one.
Offer sheet
Packages, prices and a guarantee, pressure-tested.
Prospect list
Businesses that need it, with the owner's contact.
Pitch page per prospect
A page made for them, opened and read.
Outreach, call brief and proposal
A sequence, a call brief, a proposal to sign.
Keyword map and page plan
The searches to win, and a page for each.
Monthly report
What moved this month, read by the client.
Client file per client
Starting numbers, what was agreed, every month.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Keyword Map cost?+
About 110 credits a run, for 100 keyword ideas and 10 results pages. Your AI shows the cost before it starts.
What does Keyword Map hand over?+
A cluster table, an easy wins list and a page plan in priority order. Clusters with monthly searches, difficulty and intent. The easy wins, where demand is real and competition is low. The questions people type into search and assistants. Every cluster mapped to a page and a funnel stage.
What do I need to give it?+
What you sells and what matters most, Website and rivals, Location and language, Pages a month, Leads or reach. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.