Find out why your page isn't converting, with the fixes in the order that pays first.
Scores one page on whether it sells, read off the screenshots a visitor sees. You get a scorecard, the three biggest problems, a ranked fix list and the same page measured beside your best rival.
Free to run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to review mysite.com/book-a-call against the best competitor page and score it
It also runs when you say things like
- why is this page not converting
- review my landing page
- is this page any good
- score my homepage
- my traffic is fine but nobody buys
- landing page review
- CRO audit
What you get
Six pieces of finished work.
A scorecard with the caps that fired and a ranked fix list.
- 01A score for design, usability, creativity and content
- 02The three biggest problems on the page
- 03A fix list in the order that pays first
- 04Every hard cap that fired, and why
- 05The page measured beside your best rival
- 06How the page was read, said plainly
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Page and rivalMost people start here
When a main page is not converting and you want it next to the best rival.
Gate before launch
When a page is about to go live and has to pass first.
Round two
When the fixes are in and you want the honest number again.
Page set
When several pages of one funnel need ranking worst first.
What it asks you
- The page
- What the page is for
- The competitor page
- Brand rules
- Sections the brief asked for
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Get brand kit
Gets a business's logo, colours, fonts and social links from its website.
What it costs
Free to run.
Free, the page and the rival measured and shot at each width. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not judge a whole site, price a rebuild, write the words, or read the code.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Conversion Review cost?+
Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.
What does Conversion Review hand over?+
A scorecard with the caps that fired and a ranked fix list. A score for design, usability, creativity and content. The three biggest problems on the page. A fix list in the order that pays first. Every hard cap that fired, and why.
What do I need to give it?+
The page, What the page is for, The competitor page, Brand rules, Sections the brief asked for. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.