Turn one client interview into a story, a testimonial, three posts and a live page.
Turns one happy client into a whole set of proof from a single interview. You get a published case study, long and short testimonials, three posts, a permission form and a referral ask.
About 15 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to turn my client Sam's results into a case study, a testimonial and three posts
It also runs when you say things like
- write a case study
- how do I ask for a testimonial
- turn this client's results into a story
- I need social proof
- client success story
- I have no proof yet
- how do I ask for referrals
- why did we lose that deal
What you get
Six pieces of finished work.
A published case study, a long and a short testimonial, a one-page version, three social posts, a permission form and a referral ask.
- 01A case study of 300 to 600 words, published
- 02A long testimonial and a one-line version
- 03Three social posts and a pull-quote graphic
- 04The interview script, ready to send
- 05The permission form with the quoted lines marked
- 06A referral ask and an introduction note to forward
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
InterviewMost people start here
When the client is happy and reachable.
From the record
When the client file already holds the baseline and the results.
Quick testimonial
When the client is busy and a short quote is enough.
Anonymised
When the client cannot be named, as in confidential or sensitive work.
Lost deal note
When the deal was lost and you want the reason recorded.
What it asks you
- The client and the work
- The before numbers
- The after numbers
- Where it will be used
- Naming
- Which pieces of the set they want
The live data it reads
Check a message
Scores an outreach message, direct message or reply for whether it reads as written by a person, and names the lines that give it away.
What it costs
About 15 credits a run.
For the numbers come from the baseline already in the client file, so the only paid line is the pull-quote graphic at 15 credits an image. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not get reviews on public sites, and it never invents or blends a testimonial.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In six playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Case Study cost?+
About 15 credits a run, for the numbers come from the baseline already in the client file, so the only paid line is the pull-quote graphic at 15 credits an image. Your AI shows the cost before it starts.
What does Case Study hand over?+
A published case study, a long and a short testimonial, a one-page version, three social posts, a permission form and a referral ask. A case study of 300 to 600 words, published. A long testimonial and a one-line version. Three social posts and a pull-quote graphic. The interview script, ready to send.
What do I need to give it?+
The client and the work, The before numbers, The after numbers, Where it will be used, Naming, Which pieces of the set they want. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.



