Give strangers a quick win for free, and turn them into conversations.
Designs and writes a free resource that gives a stranger a real win in minutes and leads them to your paid offer. You get the magnet itself, a landing page, the thank-you bridge and a follow-up sequence.
About 22 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to design a lead magnet for my leadership coaching for new managers that leads to a discovery call
It also runs when you say things like
- create a lead magnet
- freebie for my email list
- quiz or scorecard ideas
- what can I give away to get leads
- plan a free workshop
- 5-day challenge
- opt-in for my website
- build me a calculator
What you get
Six pieces of finished work.
The lead magnet itself, a landing page, a thank-you bridge and a follow-up sequence.
- 01The magnet itself, finished and ready to give away
- 02A landing page and a thank-you page with one next step
- 03A follow-up sequence that branches on their answers
- 04How it connects to the paid offer
- 05The capture plan, and what to measure in order
- 06The four build tests, answered
Your route
Two ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
The documentMost people start here
When the buyer wants a reference, a plan or a checklist.
The working tool
When the buyer wonders how they are doing, and a number sits behind it.
What it asks you
- Who it's for and their one problem
- The paid offer it leads to
- Where people will find it
- Whether they can host a page and send email today
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Make images
Makes finished images (ads, social posts, logos, banners, product scenes) from prompts and reference images.
Check image
Reports an image's pixel size and file size, and makes small copies so it can be judged at the size viewers see.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 22 credits a run.
For one or two voice sources, one rival review read and a small keyword set. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not run ads to promote it, or choose the paid offer it leads to.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Lead Magnet cost?+
About 22 credits a run, for one or two voice sources, one rival review read and a small keyword set. Your AI shows the cost before it starts.
What does Lead Magnet hand over?+
The lead magnet itself, a landing page, a thank-you bridge and a follow-up sequence. The magnet itself, finished and ready to give away. A landing page and a thank-you page with one next step. A follow-up sequence that branches on their answers. How it connects to the paid offer.
What do I need to give it?+
Who it's for and their one problem, The paid offer it leads to, Where people will find it, Whether they can host a page and send email today. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.