An ad spy tool that finds the ads still running.
Finds which ads are winning for your rivals on Facebook, Instagram, Google, TikTok and LinkedIn. You get a winners board grouped by the argument each ad makes, plus the arguments nobody is making.
About 25 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to find which ads Austin Smiles and Bright Dental are winning with
It also runs when you say things like
- what ads are my competitors running
- find their winning ads
- spy on competitor ads
- ad research
- swipe file
- what should my next ad say
What you get
Six pieces of finished work.
A winners board with angles, gaps and three angles to test.
- 01A board of the ads that have run longest
- 02The arguments behind the winners, grouped
- 03The gaps nobody in your market is arguing
- 04Three angles to test first, each with a brief
- 05A swipe file you can keep
- 06What each video winner actually says
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Competitor boardMost people start here
When you can name three to five rivals.
Category sweep
When you don't know who advertises in your market yet.
Script study
When video is where your market watches, on TikTok, Reels or YouTube.
Pitch teardown
When you're pitching paid ads and want one page before the call.
Watch
When you want the same board each month to see what changed.
What it asks you
- The competitors
- Platforms
- Country
- What you sells
The live data it reads
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
What it costs
About 25 credits a run.
For five competitors on two ad platforms. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It cannot show what an ad costs or how it performs, and it never lifts a rival's words or images.
The work around it
Part of the Paid Ads playbook.
Ads built on what already wins for your rivals. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Ad pack (optional)
Ads built on what already wins for your rivals.
Winners board
Rivals' ads that keep running, and why.
Voice sheet
What their customers say, word for word.
Three angles to test
Scored against the ads that already win.
Creative briefs
Briefs your designer or editor can start from.
Monthly watch
What every dollar on ads brought back.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Ad Spy cost?+
About 25 credits a run, for five competitors on two ad platforms. Your AI shows the cost before it starts.
What does Ad Spy hand over?+
A winners board with angles, gaps and three angles to test. A board of the ads that have run longest. The arguments behind the winners, grouped. The gaps nobody in your market is arguing. Three angles to test first, each with a brief.
What do I need to give it?+
The competitors, Platforms, Country, What you sells. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.