Take apart your rivals' offers, ads, rankings and reviews, and find your opening.
Breaks rivals down from the outside so you know how to beat them. You get one board per rival covering offers and prices, winning ads, rankings, reviews and AI answers, plus the white space you can own.
About 190 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to break down my rivals Sunny Paws Grooming and The Dog Spa in Denver and find where I can win
It also runs when you say things like
- break down my competitors
- competitor analysis
- competitive teardown
- what are my rivals doing
- how do I beat this competitor
- how fast do my competitors move
What you get
Six pieces of finished work.
A side-by-side grid, a one-pager per rival and the white space you can own.
- 01A side-by-side grid of you and your rivals
- 02A one-pager on each rival, in a fixed shape
- 03Their offers and prices, read off their own pages
- 04Their complaint themes, and what their ads argue
- 05How fast each rival ships new creative
- 06The white space nobody has taken
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Quick snapshot
When you need a fast read on one rival before a decision or a call.
Positioning gaps
When you want to know what to say, and rankings do not matter.
Full boardMost people start here
When three to five rivals matter, for a launch or a client baseline.
Monthly watch
When a board exists and you want to see what changed.
What it asks you
- The rivals
- What you sells, to whom and at what price
- Country and city
- Which areas matter
- Questions a customer would ask an AI assistant (3 to 5)
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Check competitor SEO
Shows a competitor's search traffic, best keywords and backlinks, and the keywords you are missing.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Check social presence
Audits a business's Instagram, Facebook, TikTok and YouTube, covering followers, posting pace and engagement.
Find agencies
Agencies that sell a service in a market, with their rates, minimum projects and standing.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 190 credits a run.
For the full board on three rivals, every area, plus the voice pass. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It cannot see a rival's revenue, ad spend or real traffic, and it never copies their words or images.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Competitor Teardown cost?+
About 190 credits a run, for the full board on three rivals, every area, plus the voice pass. Your AI shows the cost before it starts.
What does Competitor Teardown hand over?+
A side-by-side grid, a one-pager per rival and the white space you can own. A side-by-side grid of you and your rivals. A one-pager on each rival, in a fixed shape. Their offers and prices, read off their own pages. Their complaint themes, and what their ads argue.
What do I need to give it?+
The rivals, What you sells, to whom and at what price, Country and city, Which areas matter, Questions a customer would ask an AI assistant (3 to 5). Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.