Hear what your buyers really say about the problem, in their own words.
Learns what buyers really say about the problem, from reviews, comments under ads, forum threads and video. You get a voice sheet of pains, wishes, switch reasons, price talk and the phrases they repeat.
About 48 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to mine Reddit and reviews for what freelance designers say about invoicing apps
It also runs when you say things like
- what do customers complain about
- mine reviews
- what are people saying on Reddit about
- find pain points
- customer language for my copy
- what do people say back to this ad
- why do people leave my competitor
What you get
Six pieces of finished work.
A voice sheet of pains, wishes, switch reasons and phrases, with linked quotes.
- 01Pains, wishes and the reasons people switch
- 02The exact phrases buyers repeat, with linked quotes
- 03How they talk about price
- 04An objection bank, ranked by how far each one survived
- 05What people say back to the pitch
- 06Angles for copy, and how it was checked
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Rival review mineMost people start here
When your competitors have reviews, which is almost always.
Problem dig
When no rival has reviews worth reading.
Switcher hunt
When you want to win customers from one named rival.
Book or course gap
When you are planning a book, a course or an info product.
Local service
For a local business or a local niche.
Under the ads that ran
When a winners board exists, or you run your own ads.
What it asks you
- Buyer and problem
- Rivals or substitutes
- Where buyers talk
- What the sheet is for
The live data it reads
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Research YouTube
Shows what works on YouTube for a topic, covering demand, the top videos and what the best ones say.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 48 credits a run.
For 12 sources across Reddit, YouTube and rival reviews. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not write a reputation report, run your own customer interviews, or profile a named private person.
The work around it
Part of the Paid Ads playbook.
Ads built on what already wins for your rivals. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Ad pack (optional)
Ads built on what already wins for your rivals.
Winners board
Rivals' ads that keep running, and why.
Voice sheet
What their customers say, word for word.
Three angles to test
Scored against the ads that already win.
Creative briefs
Briefs your designer or editor can start from.
Monthly watch
What every dollar on ads brought back.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Voice of Customer cost?+
About 48 credits a run, for 12 sources across Reddit, YouTube and rival reviews. Your AI shows the cost before it starts.
What does Voice of Customer hand over?+
A voice sheet of pains, wishes, switch reasons and phrases, with linked quotes. Pains, wishes and the reasons people switch. The exact phrases buyers repeat, with linked quotes. How they talk about price. An objection bank, ranked by how far each one survived.
What do I need to give it?+
Buyer and problem, Rivals or substitutes, Where buyers talk, What the sheet is for. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.