Find out if ads can pay for themselves, from your own numbers.
Works out whether ads can pay for themselves before any money goes in, and says no when they cannot. You get the money box, three scenarios, a test sized to be readable and the levers when the sums fail.
About 15 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to work out whether ads can pay for themselves for my mobile car detailing business on $800 a month
It also runs when you say things like
- should I run ads
- how much should I spend on ads
- what budget do I need
- is Facebook worth it for my business
- ad budget plan
- how many leads can I get for a thousand a month
What you get
Six pieces of finished work.
A money box, a go or no-go, three scenarios and a readable test.
- 01A go or no-go answer in the first lines
- 02The most you can pay for a client, from your own margin
- 03Three scenarios, with the forecast checks
- 04A test big enough to read, or a warning
- 05A cap on the work you can actually take on
- 06The levers to pull when the sums do not hold
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Go or no-goMost people start here
When the question is whether ads are worth it at all.
Budget plan
When the decision is made and the question is how much.
Seasonal push
For a launch, a sale or a busy season.
Retrospective
When something already ran and nobody knows if it worked.
What it asks you
- What one sale is worth
- What happens after the first sale
- The budget and the window
- What they already get without ads
- How much work they can take
- What the launch offer gives away, and what giving it away costs
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
What it costs
About 15 credits a run.
For what ten search phrases cost per click; the plan itself is free. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not decide what the ads say, make the creative, or run anything in an ad account.
The work around it
Part of the Paid Ads playbook.
Ads built on what already wins for your rivals. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Ad pack (optional)
Ads built on what already wins for your rivals.
Winners board
Rivals' ads that keep running, and why.
Voice sheet
What their customers say, word for word.
Three angles to test
Scored against the ads that already win.
Creative briefs
Briefs your designer or editor can start from.
Monthly watch
What every dollar on ads brought back.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Launch Plan cost?+
About 15 credits a run, for what ten search phrases cost per click; the plan itself is free. Your AI shows the cost before it starts.
What does Launch Plan hand over?+
A money box, a go or no-go, three scenarios and a readable test. A go or no-go answer in the first lines. The most you can pay for a client, from your own margin. Three scenarios, with the forecast checks. A test big enough to read, or a warning.
What do I need to give it?+
What one sale is worth, What happens after the first sale, The budget and the window, What they already get without ads, How much work they can take, What the launch offer gives away, and what giving it away costs. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.