Walk into your sales call knowing their numbers, their history and your answers.
Prepares a sales or discovery call, starting with whether the call is worth booking. You get a one page brief with their numbers, the questions to ask, the objections to expect and your next step.
About 10 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to prep me for a discovery call tomorrow with Austin Smiles, a dental clinic
It also runs when you say things like
- I have a call with this business tomorrow
- prep me for this meeting
- who am I talking to
- what should I ask on a discovery call
- how do I handle 'it's too expensive'
- should I even take this call
What you get
Six pieces of finished work.
A one-page call brief with their numbers, questions, objections and next step.
- 01A one page brief you can read before the call
- 02The two numbers worth showing them
- 03What they said, and what they did with what you sent
- 04Who the person is, and what changed at the company
- 05The questions to ask, and the objections to expect
- 06The next step to propose, and what to record after
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Discovery
When it is the first real conversation and you know neither goals nor budget.
Audit walkthrough
When you sent a teardown or an audit and they want to hear more.
Closing
When they have already seen a proposal or a price.
Partner
When the call is with a business that might send or share clients.
Renewal or upsell
When an existing client is at the end of a term.
What it asks you
- Who the call is with
- The tier, from the client list or the client file
- What's on offer and the price range
- Length and call type
The live data it reads
Find LinkedIn people
Finds who works at a company, or who holds a role in an area, on LinkedIn.
Find buying signals
Finds companies that need help right now, covering hiring, asking for recommendations, in the news or newly funded.
Enrich company
Looks up a company's size, industry, founding year, location, phone, LinkedIn page and the tools it uses.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
What it costs
About 10 credits a run.
For a top-tier brief with the person and the company read; a light brief is 0 to 3. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not write the proposal, write up the call afterwards, or negotiate terms.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In six playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Meeting Prep cost?+
About 10 credits a run, for a top-tier brief with the person and the company read; a light brief is 0 to 3. Your AI shows the cost before it starts.
What does Meeting Prep hand over?+
A one-page call brief with their numbers, questions, objections and next step. A one page brief you can read before the call. The two numbers worth showing them. What they said, and what they did with what you sent. Who the person is, and what changed at the company.
What do I need to give it?+
Who the call is with, The tier, from the client list or the client file, What's on offer and the price range, Length and call type. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.