Say what you do at a glance, with your one-liner, pitch and homepage copy.
Writes what a business says and where, from what buyers actually say. You get a copy deck with a one-liner, pillars with proof, a pitch and a homepage outline.
About 22 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to write a one-liner and homepage copy for my dog grooming salon in Denver
It also runs when you say things like
- help me explain what I do
- write my one-liner
- homepage copy
- elevator pitch
- LinkedIn headline
- my website doesn't say what we do
What you get
Six pieces of finished work.
A copy deck with a one-liner, message pillars, pitch, homepage outline and bio.
- 01A one-liner, and the message house under it
- 02An elevator pitch, a bio and a profile headline
- 03A homepage outline with the lines written in place
- 04The objections answered, taken out of reviews
- 05A claim and proof table, with what was cut
- 06Headlines checked for fit at three screen widths
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Full deckMost people start here
When the positioning is settled and the words have to be written.
Free deck
When the balance is small, or this is a first pass.
Headline only
When one line is the whole question, before a page or an ad goes live.
Copy check
When the words exist and the question is whether they hold.
Client deck
When you are writing for a client.
What it asks you
- The positioning, from the Brief
- The proof you can actually use
- Where people first meet them
- The brand typeface and the headline size, if they have them
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 22 credits a run.
For two rivals' reviews, two voice sources and two rivals' ads; the site reads are free. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not write long blog content, ad campaigns or email sequences.
The work around it
Part of the Kickstart playbook.
From an idea, or no idea yet, to a business open for clients. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Business Brief
From an idea, or no idea yet, to a business open for clients.
Founder profile
What you're good at, and what fits.
Niche scorecard
Niches compared with real counts.
Problem proof
The problem, in customers' own words.
Positioning and offer sheet
Why you, and three priced packages.
Name, domain and brand kit
A name you can actually get.
Copy deck
Your one-liner and homepage, written.
Setup checklist and first 10 prospects
What's done, and ten names to start.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In two playbooks, and next to these powers.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Messaging cost?+
About 22 credits a run, for two rivals' reviews, two voice sources and two rivals' ads; the site reads are free. Your AI shows the cost before it starts.
What does Messaging hand over?+
A copy deck with a one-liner, message pillars, pitch, homepage outline and bio. A one-liner, and the message house under it. An elevator pitch, a bio and a profile headline. A homepage outline with the lines written in place. The objections answered, taken out of reviews.
What do I need to give it?+
The positioning, from the Brief, The proof you can actually use, Where people first meet them, The brand typeface and the headline size, if they have them. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.