Get a small brand kit with your voice, colours that each have a job, and fonts.
Sets up a small, usable brand without a designer, or reads the brand off a live site and says where it contradicts itself. You get a one page kit with voice, colours that each have a job, and fonts.
Free to run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to set up a simple brand for Fern & Co, a new bookkeeping firm in Portland
It also runs when you say things like
- help me with my branding
- what colours and fonts should I use
- define our brand voice
- our site looks different on every page
- brand kit
What you get
Six pieces of finished work.
A one-page brand kit plus a design context file later work reads.
- 01A one page kit with voice rules and personality
- 02Colours with a job each, and free fonts
- 03A wordmark and an image style to work from
- 04A design file later work reads, so things match
- 05Where the live site contradicts itself, named
- 06Every choice labelled observed, drawn or proposed
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
New kitMost people start here
When a business has a name and nothing else.
Brand check
When an existing site looks different on every page.
Read and extend
When there is a brand in use but nothing written down.
Client intake
When you are about to make something on a client's behalf.
What it asks you
- Brands their customers already trust
- How a customer should feel after dealing with them
- The current website
- Anything fixed
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Get brand kit
Gets a business's logo, colours, fonts and social links from its website.
What it costs
Free to run.
Free from the page read; 10 credits per brand for the fields the page read cannot see. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not design a logo mark, run a full identity redesign, or handle trademarks and print.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Brand Basics cost?+
Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.
What does Brand Basics hand over?+
A one-page brand kit plus a design context file later work reads. A one page kit with voice rules and personality. Colours with a job each, and free fonts. A wordmark and an image style to work from. A design file later work reads, so things match.
What do I need to give it?+
Brands their customers already trust, How a customer should feel after dealing with them, The current website, Anything fixed. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.