Find the business idea that fits your skills, time, money and strengths.

Helps you choose which business idea fits your skills, time, money and strengths. You get an honest founder profile, one to three directions that fit it, and the one thing you can credibly own.

Free to run · Works in ChatGPT, Claude and the AI you already use

How to ask for it

Ask your AI in your own words.

Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.

Use Loadout to find which business fits my 10 years in hotel management and 15 hours a week

It also runs when you say things like

  • which business idea suits me
  • what business should I start
  • what can I sell with my skills
  • I have too many ideas
  • I don't know where to start

What you get

Six pieces of finished work.

A founder profile and one to three business directions that fit it.

  1. 01A founder profile built from what you already sell
  2. 02One to three business directions that fit you
  3. 03The one thing you can credibly own, in a sentence
  4. 04The main risk, named in one line
  5. 05What is still unknown, listed
  6. 06Every line labelled assumption, researched or validated

Your route

Four ways to run it.

Your AI asks where you're starting from and picks the route that fits. You can always choose another.

  • Read then interviewMost people start here

    When you already sell something, or have a site or a work history.

  • Interview only

    When nothing is public yet, with no site and no company.

  • Choose between named ideas

    When you arrive with two to five ideas and want to pick.

  • Second opinion

    When an earlier run already built a founder profile.

What it asks you

  • What you do, in one plain sentence with no jargon, and who exactly it is for
  • What those people use instead today, and why you over that
  • The single strongest, most provable thing you have
  • Time, money and runway
  • The last three people who came to you, who each was, what each asked for, and roughly when

The live data it reads

  • Scan website

    Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.

  • Check email setup

    Checks whether a domain's email is set up to reach the inbox (SPF, DKIM, DMARC) and gives the exact records to fix.

  • Check domains

    Checks which domain names are free to register, with list prices and close alternatives.

What it costs

Free to run.

Free tools only, 2 credits where there is a company to look up. Your AI shows the cost before it starts, and nothing is spent without your yes.

Not made for

It is not career coaching, investment advice, niche choice, or proof that the problem is real.

The work around it

Part of the Kickstart playbook.

From an idea, or no idea yet, to a business open for clients. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.

Business Brief

From an idea, or no idea yet, to a business open for clients.

Founder profile

What you're good at, and what fits.

Niche scorecard

Niches compared with real counts.

Problem proof

The problem, in customers' own words.

Positioning and offer sheet

Why you, and three priced packages.

Name, domain and brand kit

A name you can actually get.

Copy deck

Your one-liner and homepage, written.

Setup checklist and first 10 prospects

What's done, and ten names to start.

Opening 12 November

Join the waitlist.

Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.

Master Library member? You're already in.Sign in

Questions

Before you run it.

How much does Founder Fit cost?+

Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.

What does Founder Fit hand over?+

A founder profile and one to three business directions that fit it. A founder profile built from what you already sell. One to three business directions that fit you. The one thing you can credibly own, in a sentence. The main risk, named in one line.

What do I need to give it?+

What you do, in one plain sentence with no jargon, and who exactly it is for, What those people use instead today, and why you over that, The single strongest, most provable thing you have, Time, money and runway, The last three people who came to you, who each was, what each asked for, and roughly when. Your AI asks for anything missing.

Which AI apps does it work in?+

ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.