Prove your customer's problem is real, in their own words, from three sources.
Proves a customer's problem is real, in their own words, from three sources. You get a problem statement with exact quotes, tested predictions, the events that trigger buying and an interview script.
About 30 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to read my salon owner discovery calls and prove they lose money to no-shows
It also runs when you say things like
- is this a real problem
- validate my idea
- what should I ask customers
- help me interview customers
- I have call recordings
- will people pay for this
What you get
Six pieces of finished work.
A problem statement in customers' words, tested predictions and buying triggers.
- 01A problem statement in your customers' own words
- 02Two or three exact quotes behind every claim
- 03Where the three sources disagree, and what that means
- 04Predictions with a verdict and the evidence behind each
- 05The events that make someone start looking
- 06A seven question script, and a survey to send
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Your own calls
When you have transcripts, exports or notes from discovery or sales calls.
The public read
When there are no recordings, or you want a second source.
The survey
When you already have customers and a list to send to.
All three
For when the answer matters and two of the three exist.
Script only
When none of the three exists yet and you are starting from zero.
What it asks you
- Recorded calls or transcripts
- Existing customers we could survey
- The customer and the problem you believe they have
- Consent
- Who they could talk to this week
The live data it reads
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Find buying signals
Finds companies that need help right now, covering hiring, asking for recommendations, in the news or newly funded.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
What it costs
About 30 credits a run.
For free on your own call transcripts; about 30 for the public read. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not size a market, check public demand for a product idea, or run large surveys.
The work around it
Part of the Kickstart playbook.
From an idea, or no idea yet, to a business open for clients. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Business Brief
From an idea, or no idea yet, to a business open for clients.
Founder profile
What you're good at, and what fits.
Niche scorecard
Niches compared with real counts.
Problem proof
The problem, in customers' own words.
Positioning and offer sheet
Why you, and three priced packages.
Name, domain and brand kit
A name you can actually get.
Copy deck
Your one-liner and homepage, written.
Setup checklist and first 10 prospects
What's done, and ten names to start.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Customer Interviews cost?+
About 30 credits a run, for free on your own call transcripts; about 30 for the public read. Your AI shows the cost before it starts.
What does Customer Interviews hand over?+
A problem statement in customers' words, tested predictions and buying triggers. A problem statement in your customers' own words. Two or three exact quotes behind every claim. Where the three sources disagree, and what that means. Predictions with a verdict and the evidence behind each.
What do I need to give it?+
Recorded calls or transcripts, Existing customers we could survey, The customer and the problem you believe they have, Consent, Who they could talk to this week. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.