Find out if people will pay for your idea before you build it.
Checks whether people will pay for an idea before it is built, by reading who searches, who is in market and who already pays to reach them. You get a strong, some or weak verdict with the evidence.
About 55 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to check if there is demand for a training journal for new runners before I make it
It also runs when you say things like
- is there money in this
- will this sell
- is there demand for my book
- should I build this app
- is this course idea worth it
- product research
- check the market before I launch
What you get
Six pieces of finished work.
A demand verdict with an evidence table, the rival price band and a pre-sell to run this week.
- 01A verdict of strong, some or weak demand
- 02An evidence table with a date on every row
- 03The rivals, and the price band they sit in
- 04The gap buyers keep asking to be filled
- 05A pre-sell you can run this week
- 06What could not be verified, named
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Physical product
For a product sold online or on Amazon.
Book
For nonfiction, a guide or niche fiction.
Course or info product
For a course, template, community or coaching programme.
App
For a phone app.
Software (SaaS)
For a web tool sold by subscription.
Local service
For a business serving one area, which hands over to the niche comparison.
What it asks you
- The idea and the buyer
- Product type and rough price
- Country or store
- Rivals
The live data it reads
Research YouTube
Shows what works on YouTube for a topic, covering demand, the top videos and what the best ones say.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find buying signals
Finds companies that need help right now, covering hiring, asking for recommendations, in the news or newly funded.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
About 55 credits a run.
For a full check on one product, book, course or app idea. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not size a local market, forecast sales, or stand in for talking to buyers.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Demand Check cost?+
About 55 credits a run, for a full check on one product, book, course or app idea. Your AI shows the cost before it starts.
What does Demand Check hand over?+
A demand verdict with an evidence table, the rival price band and a pre-sell to run this week. A verdict of strong, some or weak demand. An evidence table with a date on every row. The rivals, and the price band they sit in. The gap buyers keep asking to be filled.
What do I need to give it?+
The idea and the buyer, Product type and rough price, Country or store, Rivals. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.