Find the niche and city that give you the best odds, ranked.
Compares niches and cities to find where a new agency, freelancer or local business has the best odds. You get a ranked comparison, what those businesses complain about, and twenty named prospects.
About 35 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to compare dentists, roofers and salons in Austin and San Antonio for my new agency
It also runs when you say things like
- which niche should I pick
- is there a market for
- how many dentists are in Austin
- best city to start a cleaning business
- who should I sell to
- compare these niches
What you get
Six pieces of finished work.
A ranked niche and city comparison with 20 named prospects.
- 01A ranked comparison of the niches and cities you named
- 02Official business counts, growth and density per resident
- 03Twenty named prospects for the leading candidate
- 04What those businesses complain about
- 05Who is already paying to reach them
- 06A who-says-no line per niche, and the next move
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Counts only
When you want a quick sanity check, or the balance is small.
Full readMost people start here
When you are actually choosing, and want names to start with.
Names only
When the niche is settled and you just want the list.
Outside the US
When the market sits outside the official counts, as in the UK or Canada.
Starting a business rather than selling to one
When you will be the business in this niche.
What it asks you
- The scope
- The choice
- Selling to these businesses or starting one
- What they sell, if an agency
- Depth
The live data it reads
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
What it costs
About 35 credits a run.
For one niche against one city at full depth; free for counts only. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not prove anyone will pay, cover online-only markets, or give investment advice.
The work around it
Part of the Kickstart playbook.
From an idea, or no idea yet, to a business open for clients. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Business Brief
From an idea, or no idea yet, to a business open for clients.
Founder profile
What you're good at, and what fits.
Niche scorecard
Niches compared with real counts.
Problem proof
The problem, in customers' own words.
Positioning and offer sheet
Why you, and three priced packages.
Name, domain and brand kit
A name you can actually get.
Copy deck
Your one-liner and homepage, written.
Setup checklist and first 10 prospects
What's done, and ten names to start.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In seven playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Niche Scout cost?+
About 35 credits a run, for one niche against one city at full depth; free for counts only. Your AI shows the cost before it starts.
What does Niche Scout hand over?+
A ranked niche and city comparison with 20 named prospects. A ranked comparison of the niches and cities you named. Official business counts, growth and density per resident. Twenty named prospects for the leading candidate. What those businesses complain about.
What do I need to give it?+
The scope, The choice, Selling to these businesses or starting one, What they sell, if an agency, Depth. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.