Write cold emails and follow-ups built on one real finding about each prospect.
Writes cold outreach built on one real finding about each prospect, and checks the sequence against measured benchmarks before you send. You get a first email, two follow-ups, a call opener and a message version.
Free to run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to write a cold email and follow-ups to Bright Smile Dental in Austin about their slow mobile site
It also runs when you say things like
- write my cold email
- what do I say to this prospect
- write a follow-up
- draft outreach for my lead list
- nobody is replying
- they didn't reply
What you get
Six pieces of finished work.
A ready-to-paste outreach sequence per prospect, with two follow-ups and the expected yield.
- 01A first email built on one real finding
- 02Two follow-ups, and the cadence between them
- 03A call opener and a direct message version
- 04A table ready to paste into your sending tool
- 05The expected reply yield for your list size
- 06The sending settings to apply before you start
Your route
Eight ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Finding first
When a check showed a gap, like a slow site or a review gap.
Timeline hook
When something happened on a date you can point to.
Competitor comparison
When a named rival nearby does it clearly better.
Signal
When they are hiring, expanding, funded or asking publicly for help.
Give first
When you can send something useful without asking for anything back.
Warm intro
When there is a mutual contact, a past client or a shared community.
Partner pitch
When you are writing to a business that serves the same clients.
Re-engage
When an old lead or a past client has gone quiet.
What it asks you
- What was found about whom
- The small first offer
- How many recipients, and how many contacts a company
- Channel
- The sending domain
The live data it reads
Check email setup
Checks whether a domain's email is set up to reach the inbox (SPF, DKIM, DMARC) and gives the exact records to fix.
Check a message
Scores an outreach message, direct message or reply for whether it reads as written by a person, and names the lines that give it away.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find buying signals
Finds companies that need help right now, covering hiring, asking for recommendations, in the news or newly funded.
Find recommendation requests
People in local community groups and on Reddit asking for a recommendation for your service.
What it costs
Free to run.
Zero credits on the free route, measured; eight messages for three businesses cost nothing. The signal and post searches behind a timeline hook are a few credits each. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It is not for mass blasts, bought lists or newsletters, and it never sends.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In six playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Outreach Writer cost?+
Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.
What does Outreach Writer hand over?+
A ready-to-paste outreach sequence per prospect, with two follow-ups and the expected yield. A first email built on one real finding. Two follow-ups, and the cadence between them. A call opener and a direct message version. A table ready to paste into your sending tool.
What do I need to give it?+
What was found about whom, The small first offer, How many recipients, and how many contacts a company, Channel, The sending domain. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.