Get the brief to write a page that can beat the one ranking today.
Writes the brief one page gets drafted from, built out of what the page winning today actually contains. You get the outline, headings written as the questions buyers ask, and the facts to collect.
About 25 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to write the brief for a page on emergency boiler repair that can beat the page quoted now
It also runs when you say things like
- write me a content brief
- what should this page say
- brief this for my writer
- outline a page that can beat theirs
- our page is thinner than the one being quoted
What you get
Six pieces of finished work.
One brief per page, with the outline, the facts to collect and the rules it was built from.
- 01The page being quoted or ranked today, named
- 02What that page has which yours lacks
- 03An outline with the answer block up top
- 04Headings written as the questions buyers ask
- 05The facts to collect from the client, as questions
- 06The metadata, and the honest limit
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Against the cited pageMost people start here
When an AI search audit has run and stored its answers.
Against the ranking page
When there is no AI audit but the query has a clear winner.
New page, nothing to compare
When it is a page type the client has none of.
Batch from a plan
When a keyword plan handed over several pages at once.
Rewrite
When the page exists and is being beaten.
What it asks you
- The page and its question
- The page to beat
- Who writes it, and what they can get
- The client's other pages on nearby subjects
The live data it reads
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
What it costs
About 25 credits a run.
For one brief, with the demand read and four pages fetched. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not choose which pages to write, audit a site, write the page, or promise a ranking.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In two playbooks, and next to these powers.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Page Briefs cost?+
About 25 credits a run, for one brief, with the demand read and four pages fetched. Your AI shows the cost before it starts.
What does Page Briefs hand over?+
One brief per page, with the outline, the facts to collect and the rules it was built from. The page being quoted or ranked today, named. What that page has which yours lacks. An outline with the answer block up top. Headings written as the questions buyers ask.
What do I need to give it?+
The page and its question, The page to beat, Who writes it, and what they can get, The client's other pages on nearby subjects. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.