Let four critics find the weak spots in your plan, citing what they read.
Puts a plan, offer, pitch or page in front of four critics who answer separately and cite what they read. You get a verdict, the weak points in order, where this loses and the number at which you stop.
About 25 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to poke holes in my offer of $1,500 website rebuilds for Phoenix dentists
It also runs when you say things like
- grill my offer
- poke holes in this
- be brutally honest
- what am I missing
- why is nobody replying
- should I keep going
What you get
Six pieces of finished work.
A verdict, weak points each backed by evidence, where this loses, and the line at which you stop.
- 01One verdict, out of four
- 02The line at which you stop, with its date
- 03Four critics, each in their own voice
- 04Weak points, most serious first, with evidence
- 05The claims a buyer could disprove in a minute
- 06What still needs proof, and what would settle it
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Four lensesMost people start here
When an offer, page, pitch or plan is about to go out.
Gate
When a playbook is moving from one stage to the next.
One lens
When you already know which objection worries you.
Kill line only
When something is running and you want to know whether to stop.
Deep competitor
When you are positioning against one strong rival.
What it asks you
- What is being tested, pasted or linked
- The kill line, numeric, with what counts as a reply stated
- Who pays, and how they decide
- Your own numbers so far, if anything has run
- The named rival to test against
The live data it reads
Check competitor SEO
Shows a competitor's search traffic, best keywords and backlinks, and the keywords you are missing.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Check AI visibility
Shows which businesses ChatGPT, Perplexity, Gemini and Google AI recommend, and how often they recommend yours.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find agencies
Agencies that sell a service in a market, with their rates, minimum projects and standing.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
What it costs
About 25 credits a run.
For a full four-lens run; the free gate between stages costs nothing. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It finds the weak points and does not rewrite the work for you.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In eight playbooks.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Pressure Test cost?+
About 25 credits a run, for a full four-lens run; the free gate between stages costs nothing. Your AI shows the cost before it starts.
What does Pressure Test hand over?+
A verdict, weak points each backed by evidence, where this loses, and the line at which you stop. One verdict, out of four. The line at which you stop, with its date. Four critics, each in their own voice. Weak points, most serious first, with evidence.
What do I need to give it?+
What is being tested, pasted or linked, The kill line, numeric, with what counts as a reply stated, Who pays, and how they decide, Your own numbers so far, if anything has run, The named rival to test against. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.