Show your client where reviews cost them customers, next to their rivals.
Reads a local business's reviews against its rivals and shows where its reputation costs it customers. You get ratings and pace side by side, the complaint themes with quotes, and a 90 day plan.
About 16 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to compare the reviews of Austin Smiles Dental with its top rivals on Google and Yelp
It also runs when you say things like
- check this business's reviews
- review audit
- how do my ratings compare to competitors
- reputation report
- is my rating any good
- why do customers pick the place down the road
What you get
Six pieces of finished work.
A review comparison with rivals, complaint themes, reply audit and a 90-day plan.
- 01Rating, review count and pace over the last 90 days
- 02Your numbers beside two or three named rivals
- 03The top complaint themes, with quotes
- 04The bad reviews nobody has answered
- 05Three reply drafts for their own real reviews
- 06What a month of the service would change
Your route
Five ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Pitch
When you are opening a conversation with a prospect.
Full
When it is a signed client's baseline, a paid audit or your own business.
Prospect sweep
When you want ten to twenty businesses ranked in one go.
Recovery diagnosis
When recent ratings sit well below the overall score.
Location league table
When a group has several locations to compare.
What it asks you
- The business
- Audience
- The rivals
- Sites
The live data it reads
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
What it costs
About 16 credits a run.
For a client and three rivals on three review sites. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It never writes, buys or removes reviews, and it does not cover Maps rankings or AI answers.
The work around it
Part of the Reputation playbook.
Turn reviews into a reason to choose the business. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
The whole Reputation playbook
Turn reviews into a reason to choose the business.
Offer sheet
Packages, prices and a guarantee, pressure-tested.
Prospect list
Businesses that need it, with the owner's contact.
Pitch page per prospect
A page made for them, opened and read.
Outreach, call brief and proposal
A sequence, a call brief, a proposal to sign.
Request flow and reply kit
Reviews asked for, and every one answered.
Monthly scorecard
Their reviews next to their rivals', every month.
Client file per client
Starting numbers, what was agreed, every month.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Reputation Report cost?+
About 16 credits a run, for a client and three rivals on three review sites. Your AI shows the cost before it starts.
What does Reputation Report hand over?+
A review comparison with rivals, complaint themes, reply audit and a 90-day plan. Rating, review count and pace over the last 90 days. Your numbers beside two or three named rivals. The top complaint themes, with quotes. The bad reviews nobody has answered.
What do I need to give it?+
The business, Audience, The rivals, Sites. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.