A website grader that shows what each gap costs.
Tears down a business website next to up to three rivals and turns every gap into lost business the owner can see. You get a score for sorting, the fixes sized, and a rebuild brief ready to paste.
About 8 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to tear down austinsmiles.com against two competitor dentists in Austin
It also runs when you say things like
- audit this website
- what's wrong with this site
- is my website any good
- compare my site to competitors
- website teardown
- write a brief to rebuild this site
What you get
Six pieces of finished work.
A teardown written as lost business, a score for sorting, and a rebuild brief.
- 01Three problems, each written as lost business
- 02Your site beside up to three rivals
- 03Speed, layout, tracking and contact paths, measured
- 04Two or three real positives
- 05Fixes labelled quick win, small project or larger project
- 06A rebuild brief ready to paste into a site builder
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Teardown with rivalsMost people start here
When an owner or a prospect wants to know why the site is quiet.
Pitch page
When you are opening a conversation with a prospect before any call.
Outreach sweep
When you want a prospect list sorted before anyone writes an email.
Before and after
When you need to prove work on a site that was just fixed.
What it asks you
- The website to tear down, and the page if it is not the homepage
- Competitors (up to 3)
- Audience
- Rebuild brief
The live data it reads
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Get brand kit
Gets a business's logo, colours, fonts and social links from its website.
What it costs
About 8 credits a run.
For the target crawled and measured at three widths, three competitors scanned free. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not price a site you are inheriting, score one page on whether it sells, or test security.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Website Teardown cost?+
About 8 credits a run, for the target crawled and measured at three widths, three competitors scanned free. Your AI shows the cost before it starts.
What does Website Teardown hand over?+
A teardown written as lost business, a score for sorting, and a rebuild brief. Three problems, each written as lost business. Your site beside up to three rivals. Speed, layout, tracking and contact paths, measured. Two or three real positives.
What do I need to give it?+
The website to tear down, and the page if it is not the homepage, Competitors (up to 3), Audience, Rebuild brief. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.