Clean the list you already have, and know if it's safe to send to.
Checks a list you already have before you send to it, and says plainly whether it is safe. You get a send-ready list, a suppression list and the expected bounce rate with the arithmetic shown.
Free to run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to check this 1,200-row list from my old agency and tell me whether it is safe to send
It also runs when you say things like
- sort out my list
- tidy up this list
- is this list safe to send to
- my emails are bouncing
- I bought a list
- I have an old CRM export
- check these emails before I send
What you get
Six pieces of finished work.
A send-ready list, a suppression list, and the expected bounce rate with its arithmetic.
- 01A send-ready list, ready for your sending tool
- 02A suppression list, built before anything else
- 03The expected bounce rate against the 2 per cent limit
- 04Rows sorted into send, suppress, role, risky and unknown
- 05The arithmetic behind the verdict
- 06How the check ran, and what it cost
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Free pass
When it is a first look, or you are not sending to the list yet.
Check the mailboxesMost people start here
When the list is about to be sent to.
Screen the domains
When the list is full of unfamiliar or consumer-looking domains.
Use their own verifier
When your sending tool includes a checker and you would rather spend nothing.
Suppression build
When opt-outs, bounces and customers are scattered across tools.
Re-check
When a checked list has sat for more than seven days.
What it asks you
- The list
- Where it came from and when
- What it is for
- Which sending tools they use, so the duplicates and the suppression list cover all of them
- Whose check to use
- The catch-all policy
The live data it reads
Check email addresses
Checks whether each address on a list can actually receive mail, and sorts the list into send, role, risky, unknown and suppress.
Check email setup
Checks whether a domain's email is set up to reach the inbox (SPF, DKIM, DMARC) and gives the exact records to fix.
What it costs
Free to run.
The free pass is free whatever the list size; checking the mailboxes costs 5 credits per 10 addresses that come back with a definite answer. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not build a list from nothing, fix the sending domain, or send.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In three playbooks, and next to these powers.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does List Hygiene cost?+
Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.
What does List Hygiene hand over?+
A send-ready list, a suppression list, and the expected bounce rate with its arithmetic. A send-ready list, ready for your sending tool. A suppression list, built before anything else. The expected bounce rate against the 2 per cent limit. Rows sorted into send, suppress, role, risky and unknown.
What do I need to give it?+
The list, Where it came from and when, What it is for, Which sending tools they use, so the duplicates and the suppression list cover all of them, Whose check to use, The catch-all policy. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.