Google Maps rank checker and local SEO audit.
Shows where a business appears on Google Maps across the area it serves, and why rivals outrank it. You get a rank heatmap read in plain words, the winners and what they have, and a 90 day plan.
About 58 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to show where Bright Dental in Austin ranks on Google Maps and why rivals beat it
It also runs when you say things like
- why don't I show up on Google Maps
- map pack ranking
- geo grid
- local rank heatmap
- Google Business Profile audit
- rank higher on Maps
- we dropped out of the 3 pack
What you get
Six pieces of finished work.
A Maps rank heatmap, the rivals who win and why, and a 90-day plan.
- 01A heatmap of where you rank across town
- 02The headline in one sentence, with its numbers
- 03The map pack winners, and what they have that you lack
- 04Three profile fixes you could make this month
- 05Name, address and phone checked against the site
- 06A 90 day plan, and how it was measured
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Pitch
When you want one page on a prospect before any call.
Full
When it is a signed client's baseline, or the owner wants the whole picture.
Quick check
When you are checking your own business, or the balance is small.
Keyword sweep
When you are unsure which services you are weak on.
Multi-location
When the business has two to ten locations to compare.
Service area
For trades that travel to customers, like plumbers, roofers and cleaners.
What it asks you
- The business
- Keywords (1 to 3; 1 for a pitch)
- Storefront or service area, and reach
- Audience
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check local rank
Maps where a business ranks on Google Maps across its area, as a heatmap for each keyword.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
What it costs
About 58 credits a run.
For a full audit with two keywords on a 7x7 grid. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not cover ordinary web rankings, AI answers, or brands with no local listing.
The work around it
Part of the Local SEO playbook.
Win local businesses that are invisible on Google Maps. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
The whole Local SEO playbook
Win local businesses that are invisible on Google Maps.
Offer sheet
Packages, prices and a guarantee, pressure-tested.
Prospect list
Businesses that need it, with the owner's contact.
Pitch page per prospect
A page made for them, opened and read.
Outreach, call brief and proposal
A sequence, a call brief, a proposal to sign.
Audit and fix plan
Every street they serve ranked, and what to fix.
Client file per client
Starting numbers, what was agreed, every month.
Monthly report
What moved this month, read by the client.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Local Visibility Audit cost?+
About 58 credits a run, for a full audit with two keywords on a 7x7 grid. Your AI shows the cost before it starts.
What does Local Visibility Audit hand over?+
A Maps rank heatmap, the rivals who win and why, and a 90-day plan. A heatmap of where you rank across town. The headline in one sentence, with its numbers. The map pack winners, and what they have that you lack. Three profile fixes you could make this month.
What do I need to give it?+
The business, Keywords (1 to 3; 1 for a pitch), Storefront or service area, and reach, Audience. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.