Compare cities for your trade side by side, and see where you'd win most easily.
Maps many metros for one trade and plots them on two axes, so the easiest places to break into sit in one corner. You get the map, the easiest fifteen ranked, and why each one made the list.
About 60 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to map the ten biggest metros in Texas for roofing and show which are easiest to enter
It also runs when you say things like
- which city should we expand into
- where do we open next
- map the whole state for roofers
- which metros are easiest to break into
- rank the top 15 markets for HVAC
What you get
Six pieces of finished work.
A two-axis map of metros with the easiest fifteen ranked and typed next steps.
- 01A two-axis map of every metro you named
- 02The easiest fifteen, ranked, with their scores
- 03One line on why, per metro, with real numbers
- 04The strongest incumbents in each shortlisted metro
- 05Homeowner households, and the share already buying ads
- 06Typed next steps, and how it was measured
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
One trade, many metrosMost people start here
When you are choosing where to expand, or where to prospect.
Free first pass
When you want to narrow fifty metros to ten before spending.
One trade, one state
When a regional business is picking its next three towns.
Several trades, one metro
When you know the city and are deciding which trade to sell into.
Outside the US
For a UK or EU business, where the official counts do not reach.
Monthly refresh
When the map is in use and you want it compared like for like.
What it asks you
- The trade and the words for it
- The metros
- The country
- Whose map it is
- The ads layer
The live data it reads
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Find local service advertisers
Local service businesses paying for Google Local Services ads in a US city, scored as prospects.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
Enrich company
Looks up a company's size, industry, founding year, location, phone, LinkedIn page and the tools it uses.
What it costs
About 60 credits a run.
For one trade across ten metros, with the paid-ads layer. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It cannot tell you whether one business will win one market, and it says so.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
In two playbooks, and next to these powers.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Market Choice Map cost?+
About 60 credits a run, for one trade across ten metros, with the paid-ads layer. Your AI shows the cost before it starts.
What does Market Choice Map hand over?+
A two-axis map of metros with the easiest fifteen ranked and typed next steps. A two-axis map of every metro you named. The easiest fifteen, ranked, with their scores. One line on why, per metro, with real numbers. The strongest incumbents in each shortlisted metro.
What do I need to give it?+
The trade and the words for it, The metros, The country, Whose map it is, The ads layer. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.