Know what to charge, with the maths shown and every input labelled.
Works out what the number should be and shows the arithmetic, with every input labelled. You get a price, the ladder around it, the floor read off your nearest alternatives, and the line below which it is wrong.
About 13 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to work out what I should charge for my 90-day coaching program
It also runs when you say things like
- what should I charge
- am I too cheap
- should I raise my rates
- per hour or per project
- how do I charge for this
- should I discount to get clients
- can I hit my income goal at this rate
What you get
Six pieces of finished work.
A price, the ladder, the arithmetic behind both, and the line below which the price is wrong.
- 01The number, in one line, with the band it sits in
- 02The floor, read off three rivals' own pages
- 03The arithmetic line by line, every input labelled
- 04A ladder of rungs, with what separates them
- 05Whether your income goal fits the hours you have
- 06What was refused, and why
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
The first number
When nothing has been sold yet, or the thing is new.
The ladder
When there is something to sell and the rungs are unclear.
The rise
When you suspect you are too cheap.
The capacity check
When you have an income goal and a rate, and want to know if they meet.
What it asks you
- Which job this run is doing
- What they charge today and what they have actually closed
- The real hours they have for delivery each week
- The income goal, and by when
- The three nearest alternatives, by name, if they know them
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check reviews
Reads a business's Google, Yelp, Trustpilot and Tripadvisor reviews: rating, review pace, reply rate, the owner's replies and what customers complain about.
Research customer voice
What buyers say in their own words across Reddit, YouTube and review sites: pains, wishes, switching and price talk, with the phrases they repeat.
Get competitor ads
Shows the ads competitors run on Meta, Google, TikTok and LinkedIn, how long they have run them, and which ones look like winners.
Size a market
Estimates how many businesses of a type exist in an area, how that number is changing, and how many people live there.
Find agencies
Agencies that sell a service in a market, with their rates, minimum projects and standing.
Find freelance buyers
Buyers hiring right now on a freelance marketplace for a service, ranked by how good a client they look.
Find businesses
Finds local businesses on Google Maps by niche and place, with ratings, reviews, websites and listing gaps.
What it costs
About 13 credits a run.
For two or three alternatives' reviews and one voice source; the site reads are free. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It does not design the offer or its guarantee wording, and it is no substitute for an accountant.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Pricing cost?+
About 13 credits a run, for two or three alternatives' reviews and one voice source; the site reads are free. Your AI shows the cost before it starts.
What does Pricing hand over?+
A price, the ladder, the arithmetic behind both, and the line below which the price is wrong. The number, in one line, with the band it sits in. The floor, read off three rivals' own pages. The arithmetic line by line, every input labelled. A ladder of rungs, with what separates them.
What do I need to give it?+
Which job this run is doing, What they charge today and what they have actually closed, The real hours they have for delivery each week, The income goal, and by when, The three nearest alternatives, by name, if they know them. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.