An SEO audit that ends in a fix plan.
Audits how a site ranks in Google's ordinary results and what to change, starting with a diagnosis. You get a keyword-to-page map, the rivals who beat you, page briefs and a 90 day plan.
About 400 credits a run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to run an SEO audit of denverplumbingpros.com against two local rival plumbers
It also runs when you say things like
- SEO audit
- why don't we rank on Google
- we're stuck on page two
- our clicks fell off a cliff
- is AI eating our traffic
- keyword research for this client
- which pages should we write
- organic search plan
What you get
Six pieces of finished work.
A keyword-to-page map, page briefs, technical fixes and a 90-day plan.
- 01A one sentence headline with its numbers and date
- 02The phrases closest to paying off, sitting on page two
- 03The rival who wins them, and what they get
- 04A keyword-to-page map with demand and difficulty
- 05Page briefs, and the technical fixes
- 06Three fixes you could start this month
Your route
Six ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Pitch: page-two snapshot
When the prospect already ranks somewhere for its own service phrases.
Pitch: rival gap
When the prospect barely ranks at all.
Full: local service
For trades, clinics, law firms and others serving an area.
Full: content-led
For B2B firms, software and anyone sold before the buyer calls.
Full: technical first
When the site is big or broken, or has just been rebuilt or moved.
Own data first
When Search Console or analytics is connected and real queries can lead.
What it asks you
- The website and what matters most
- Where they work
- Rivals
- Their own data
- For full mode, who writes and how many a month
The live data it reads
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check keywords
Looks up how many people search each of your exact phrases, with cost per click and trend.
Check competitor SEO
Shows a competitor's search traffic, best keywords and backlinks, and the keywords you are missing.
Research keywords
Finds what people search for around a topic, with monthly searches, cost per click, difficulty and the current top results.
What it costs
About 400 credits a run.
For full plan for one site against up to three rivals. Your AI shows the cost before it starts, and nothing is spent without your yes.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does SEO Audit cost?+
About 400 credits a run, for full plan for one site against up to three rivals. Your AI shows the cost before it starts.
What does SEO Audit hand over?+
A keyword-to-page map, page briefs, technical fixes and a 90-day plan. A one sentence headline with its numbers and date. The phrases closest to paying off, sitting on page two. The rival who wins them, and what they get. A keyword-to-page map with demand and difficulty.
What do I need to give it?+
The website and what matters most, Where they work, Rivals, Their own data, For full mode, who writes and how many a month. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.