Everything you need to open your business properly, in a sensible order.
Walks a new business through what it needs to open properly, adjusted for the US, UK or EU. You get a checklist with status, dates and where to do each thing, half of it already answered.
Free to run · Works in ChatGPT, Claude and the AI you already use
How to ask for it
Ask your AI in your own words.
Once Loadout is connected, your AI picks this power when you ask for the job. This request runs it, with the underlined parts swapped for yours.
Use Loadout to make a business setup checklist for my new photography business in Texas
It also runs when you say things like
- what do I need to set up my business
- how do I register my business
- business setup checklist
- am I missing anything
- where do I list my business
- what tools do I need to start
What you get
Six pieces of finished work.
A setup checklist with why, where to do it, status and dates.
- 01A checklist with why, where and status on each row
- 02What came back measured, before you lift a finger
- 03What is blocking your first client, in one line
- 04A conversion tracking plan, and one test to run
- 05The directories worth claiming, with the reason
- 06The official page to confirm legal and tax items
Your route
Four ways to run it.
Your AI asks where you're starting from and picks the route that fits. You can always choose another.
Before the first clientMost people start here
When nothing is set up yet, or the first payment is close.
Am I missing anything
When you have been trading a while and want a gap check.
Just the tracking
When you are about to buy traffic and need the measurement right.
Local business
When you serve customers in one area.
What it asks you
- Country and region
- Solo or with partners, and employees soon
- What they already have in place
- Whether they serve a local area
The live data it reads
Check email setup
Checks whether a domain's email is set up to reach the inbox (SPF, DKIM, DMARC) and gives the exact records to fix.
Scan website
Audits a website, covering technology, speed, AI crawler access, structured data, contact details, page weight and the layout at each screen width, with the top fixes.
Check domains
Checks which domain names are free to register, with list prices and close alternatives.
Check social handles
Checks whether a name is free as a handle on Instagram, TikTok, X, YouTube, Facebook and LinkedIn.
What it costs
Free to run.
Free tools only. Your AI shows the cost before it starts, and nothing is spent without your yes.
Not made for
It is not legal or tax advice, and it points you to the official source to confirm.
The work around it
Part of the Kickstart playbook.
From an idea, or no idea yet, to a business open for clients. Every piece below comes from one run of the playbook, for one business. Pick another to see its set.
Business Brief
From an idea, or no idea yet, to a business open for clients.
Founder profile
What you're good at, and what fits.
Niche scorecard
Niches compared with real counts.
Problem proof
The problem, in customers' own words.
Positioning and offer sheet
Why you, and three priced packages.
Name, domain and brand kit
A name you can actually get.
Copy deck
Your one-liner and homepage, written.
Setup checklist and first 10 prospects
What's done, and ten names to start.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Goes well with
The powers that go with it.
A playbook runs its powers in order, from finding the client to the monthly report. Every power and playbook is in the one plan.
Questions
Before you run it.
How much does Setup Checklist cost?+
Nothing. It runs on what you give it and free checks. Paid data, if you choose it, shows its cost first.
What does Setup Checklist hand over?+
A setup checklist with why, where to do it, status and dates. A checklist with why, where and status on each row. What came back measured, before you lift a finger. What is blocking your first client, in one line. A conversion tracking plan, and one test to run.
What do I need to give it?+
Country and region, Solo or with partners, and employees soon, What they already have in place, Whether they serve a local area. Your AI asks for anything missing.
Which AI apps does it work in?+
ChatGPT, Claude, Claude Code, Codex, Grok and Muse. You connect Loadout once and the same account works in all of them.