An Apollo alternative for people selling services to local businesses
Apollo is a B2B database with sequencing, a dialer and pipeline attached, and for a sales team working a list at volume it is good value at $49 a seat. Loadout is aimed at someone selling services to small and local businesses, where the reason to call matters more than the size of the database. One detail worth knowing before you decide is that Apollo's pricing page says its standard plans are for internal business use only.
Prices checked on 1 Nov 2026 from each company's own pages
In Apollo
Step 1 of 8A list of clients worth calling, as their pages describe it
- Log in to the platform
- 2Set the filters
- 3Check buying intent
- 4Save the contacts
- 5Spend credits on emails
- 6Write the sequence
- 7Connect a mailbox
- 8Start the sequence
In your AI, with Loadout
1 requestClient Finder, about 202 credits
- Client Finderworking
- Find businesses
- Check local rank
- Check reviews
- Scan website
- Search companies
Starting price
Apollo
A free plan, then Basic at $49 per seat a month, billed annually. Free carries 900 credits per seat a year, granted monthly, with 2 sequences and a 5 chat AI assistant. Basic carries 30,000 credits per seat a year, granted upfront, with unlimited sequences, waterfall enrichment and the deliverability suite. Professional is $79 and Organization is $119 with a three seat minimum. A verified email costs 1 credit, a phone number 8 and an AI research run 1. Credits do not roll over. All seats on an account must be on the same plan. The page also states that these plans are for internal business use only, and that using Apollo data to power external products, share it with customers or resell it needs a separate agreement.
Loadout
Announced on 12 November
Best for
Apollo
B2B sales teams working a large list, who want the database, the sequence and the pipeline in one seat.
Loadout
Agencies, freelancers and consultants selling to local and small businesses, who need a reason to approach each one and a first email built on it.
Price model
Apollo
Free, then $49 per seat a month billed annually, with credits per seat per year
Loadout
Announced on 12 November
Where the list comes from
Apollo
A standing B2B database with filters, buying intent, lookalikes and Google Maps business search
Loadout
A fresh read per run from business search, Maps rankings, reviews, ad libraries and website scans, so each name arrives with the reason it is on the list
What you may do with the data
Apollo
The pricing page says the standard plans are for internal business use only, and that sharing with customers or reselling needs a separate agreement
Loadout
Everything Loadout makes is yours to use, and audits and reports go out under your brand
Sending
Apollo
Sequences, a dialer, mailbox purchasing, email warmup and a unified inbox
Loadout
Drafts only. Nothing is sent without your yes, and the reply desk power sorts replies on the channels you already have.
Credits
Apollo
1 credit per verified email, 8 per phone number, 1 per AI research run, and none roll over
Loadout
1 credit is 1 cent, each job prices itself first, and credits roll over for two months
Seats
Apollo
Per seat, and every seat on an account must be on the same plan
Loadout
No team seats. One account, used inside your own AI app.
Where it runs
Apollo
A web platform with extensions, and an MCP integration listed on paid plans
Loadout
Inside ChatGPT, Claude, Grok, Muse, Claude Code or Codex, as a connector
After the reply
Apollo
Lead and deal management, meetings, call recording and conversation insights
Loadout
Meeting prep at about 10 credits, a proposal page at no credit cost, and a close kit that turns the accepted option into an agreement page
Choosing
Apollo or Loadout.
Stay with Apollo if
- You send from the tool. Apollo sequences, warms up mailboxes and dials, and Loadout only drafts.
- You need a big B2B database with intent filters. The free plan already gives 900 credits a seat a year to test it.
- You run a sales team. Seats, shared credit pools, pipeline and call recording are built in, and Loadout has no team seats.
Look at Loadout if
- You sell to local businesses. The client finder power works from Maps, reviews and site scans, and returns 50 businesses with 20 verified owner emails for about 202 credits.
- You want to hand the research to a client. Apollo's pricing page says its standard plans are for internal business use only and that sharing or reselling the data needs a separate agreement, while Loadout's output is yours to use with clients.
- The email matters more than the list. The outreach writer builds each sequence on one real finding about the prospect and costs nothing in credits.
Other options
Other Apollo alternatives people look at.
Starting prices from each company's own page, checked on 1 Nov 2026.
Free plan, then Launch from $185 a month, or $167 billed annually
Build your own enrichment table across 150 plus providers, if you like the control.
$69 a month on the email plan, or $55 a month billed annually
Outreach across email, LinkedIn and calls, with lead data as a paid add on.
$47 a month for the Growth outreach plan
High volume cold email with unlimited mailboxes and warmup, bought as separate parts.
In Loadout
The powers that do this work.
Each one is a proven method your AI follows step by step, with the live data each step needs, and a price shown before it runs.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Questions
Before you run it.
What does Apollo cost right now+
Read from their pricing page on 1 Nov 2026. Free is $0 with 900 credits per seat a year. Basic is $49 per seat a month billed annually with 30,000 credits a seat a year. Professional is $79 and Organization is $119 with a three seat minimum. A verified email costs 1 credit and a phone number 8, and unused credits do not roll over.
Does Loadout have a contact database+
No standing database. It finds businesses and checks contacts per run, through business search, Maps, reviews and website scans, so each name comes with the reason it was picked. The client finder power is about 202 credits for 50 businesses and 20 verified owner emails.
Can Loadout send cold email+
No. It writes the sequence and you send it from your own mailbox. Nothing is sent, posted or spent without your yes. The list hygiene power checks a list for free and charges 5 credits per 10 addresses that come back with a definite answer.
Can I use the results with my clients+
Yes. Everything Loadout makes is yours to use, and the audits and reports go out under your brand. Apollo's pricing page takes a different line and says its standard plans are for internal business use only.