A Clay alternative for people who never got the table built
Clay does a great deal, and it rewards someone who enjoys building the table, wiring the waterfalls and keeping it running. Plenty of people buy it, build half a table and stop.
Prices checked on 1 Nov 2026 from each company's own pages
In Clay
Step 1 of 8A list of clients worth calling, as their pages describe it
- Build a table
- 2Search for companies
- 3Add enrichment columns
- 4Set up the waterfalls
- 5Write the Claygent prompts
- 6Run the rows
- 7Check the results
- 8Push them to a CRM or sequence
In your AI, with Loadout
1 requestClient Finder, about 202 credits
- Client Finderworking
- Find businesses
- Check local rank
- Check reviews
- Scan website
- Search companies
Starting price
Clay
A free plan, then Launch from $185 a month, or $167 a month billed annually. Free carries 500 actions and 100 data credits a month, unlimited seats and tables, and up to 200 rows a table. Launch carries 15,000 actions and 2,500 data credits a month, phone enrichment, signals and email campaigns. Data credits start at $0.05 each and actions cost under a cent. CRM sync, HTTP API integrations and web intent signals start on Growth, from $495 a month. Actions do not roll over, and data credits bank up to twice your monthly amount.
Loadout
Announced on 12 November
Best for
Clay
Sales and growth teams running thousands of rows a month, with someone whose job is to build and maintain the tables.
Loadout
Agencies, freelancers and consultants selling to local and small businesses, who want a short list with a reason attached and the first email written.
Price model
Clay
Free, then $185 a month on Launch, priced on actions and data credits
Loadout
Announced on 12 November
How you drive it
Clay
You build a table, add columns, write prompts and connect the outputs
Loadout
You ask in plain words inside your AI app, and the power runs the steps
Where the data comes from
Clay
150 plus providers with multi provider waterfalls, and you can bring your own API keys to skip data credits
Loadout
Loadout's own tools, covering business search, Maps rankings, reviews, ad libraries, keyword volumes, website scans and contact finding, with every report naming its sources
What comes out
Clay
Enriched rows in a table, ready to push to a CRM or a sequence
Loadout
A prospect list of businesses that need what you sell, each with the reason and a contact, about 202 credits for 50 businesses and 20 verified owner emails
The email
Clay
Clay's own sequencer or an integration with your sending tool
Loadout
The outreach writer builds the sequence on one real finding per prospect at no credit cost, and you send it yourself
Volume
Clay
15,000 actions a month on Launch, and the plans are sized for thousands of rows
Loadout
Announced on 12 November
Unused allowance
Clay
Actions do not roll over. Data credits bank up to twice your monthly amount.
Loadout
Credits roll over for two months
CRM and warehouse
Clay
CRM auto sync, HTTP API integrations and data warehouse syncs start on Growth, from $495 a month
Loadout
No CRM sync and no warehouse connection. Results come back in the chat and as published pages.
Choosing
Clay or Loadout.
Stay with Clay if
- You run thousands of rows a month.
- You want waterfalls across 150 plus providers and the option to bring your own API keys. Clay publishes both, and credits are skipped entirely when you use your own keys.
- Your table already works and feeds your CRM. Loadout has no tables, no CRM sync and no warehouse connection.
Look at Loadout if
- You never got the table built. Here you ask in plain words and the client finder power returns 50 businesses with 20 verified owner emails for about 202 credits.
- $185 a month is steep for a list.
- Writing the first email is the real work. The outreach writer builds the sequence on one real finding about each prospect and costs nothing in credits.
Other options
Other Clay alternatives people look at.
Starting prices from each company's own page, checked on 1 Nov 2026.
Free plan, then $49 per seat a month billed annually on Basic
A B2B database with sequencing and a dialer in one seat, and a free tier to test it.
$69 a month on the email plan, or $55 a month billed annually
Outreach across email, LinkedIn and calls, with lead data as a paid add on.
$47 a month for the Growth outreach plan
High volume cold email with warmup and a large lead database, bought as separate parts.
In Loadout
The powers that do this work.
Each one is a proven method your AI follows step by step, with the live data each step needs, and a price shown before it runs.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Questions
Before you run it.
What does Clay cost right now+
Read from their pricing page on 1 Nov 2026. There is a free plan with 500 actions and 100 data credits a month. Launch starts at $185 a month, or $167 billed annually, with 15,000 actions and 2,500 data credits. Growth starts at $495 a month, or $446 billed annually. Data credits start at $0.05 each and actions cost under a cent.
Do I need to know how to build anything+
No. Loadout is made for people who sell services and do not code. You connect it once to ChatGPT, Claude, Grok, Muse, Claude Code or Codex, then ask for the job in plain words.
+
The client finder power is about 202 credits for 50 businesses listed and 20 verified owner emails. If you spent the whole month on that and nothing else, it would be roughly fourteen runs. Every job shows its cost before it runs, so you can see that before you commit.
Does Loadout send the emails+
No. It writes the sequence and you send it. Nothing is sent, posted or spent without your yes. The list hygiene power checks your list for free and charges 5 credits per 10 addresses that come back with a definite answer.