A BrightLocal alternative for agencies that audit more businesses than they manage
BrightLocal prices by location and refreshes the same reports every month, which suits an agency with a settled roster. If you need a client portal or citations built for you, stay where you are.
Prices checked on 1 Nov 2026 from each company's own pages
In BrightLocal
Step 1 of 8A local rank check with the rivals explained, as their pages describe it
- Log in to the platform
- 2Add the location
- 3Add the keywords
- 4Add up to four competitors
- 5Set up the geo grid
- 6Wait for the reports to refresh
- 7Read the reports
- 8Show them to the client
In your AI, with Loadout
1 requestLocal Visibility Audit, about 58 credits
- Local Visibility Auditworking
- Scan website
- Check local rank
- Find businesses
- Check reviews
Starting price
BrightLocal
$41 a month for one location on the Track plan, or $369 a year. The price steps up with the number of locations, so 2 to 5 locations is $62 a month and 6 to 10 is $83. Review monitoring, review requests and the review widget come on the Grow plan, $65 a month for one location. Citation Builder is a separate pay as you go service from $2 a citation. The platform works in the USA, UK, Canada and Australia. There is a 14 day trial with no card.
Loadout
Announced on 12 November
Best for
BrightLocal
Agencies and brands managing a known list of locations who want the same numbers refreshed on a schedule.
Loadout
Agencies, freelancers and consultants who run audits to win work, and who want the same subscription to cover finding the client and serving them.
Price model
BrightLocal
$41 a month for one location, stepping up with each band of locations
Loadout
Announced on 12 November
What you get
BrightLocal
Rank tracking, a geo grid on up to five keywords, citation tracking, a GBP audit, a local search audit and a local AI visibility tracker on Track
Loadout
62 powers grouped into playbooks, local SEO among them. The rest cover prospecting, ads, reputation, SEO, web design and AI automation.
Where it runs
BrightLocal
A web platform, with an MCP server listed on the pricing page for ChatGPT, Claude and Mistral
Loadout
Inside ChatGPT, Claude, Grok, Muse, Claude Code or Codex, as a connector
Tracking over time
BrightLocal
Reports refresh on a schedule, so you build month on month history per location
Loadout
You rerun the audit when you want it. The monthly report power rebuilds the baseline against last month for about 12 credits.
Reviews
BrightLocal
Monitoring, requests by email, SMS and in store, and a website widget, on the Grow plan at $65 a month for one location
Loadout
The review campaign power builds the request kit, a reply style guide, backlog replies and a monthly rhythm, and costs nothing in credits. Sending goes through the channels you already have.
Citations
BrightLocal
Citation Builder is a pay as you go service from $2 a citation, with no monthly fee
Loadout
There is no citation building service here
Client portal
BrightLocal
Location summary dashboards and reports your client can be shown inside the platform
Loadout
No client portal. Audits and reports are published pages that go out under your brand, on your own domain if you are on the paid plan.
Countries
BrightLocal
The platform works in the USA, UK, Canada and Australia
Loadout
Loadout does not sell or price by country
Choosing
BrightLocal or Loadout.
Stay with BrightLocal if
- You manage many locations and need the same numbers every month. BrightLocal's plans and reports are built around a location count and a refresh schedule.
- You need citations built and cleaned for you. Citation Builder is a service from $2 a citation, and there is nothing like it here.
- Your clients expect somewhere to log in. BrightLocal has location dashboards and reports inside the platform, and Loadout has no client portal.
Look at Loadout if
- You audit far more businesses than you manage. A local visibility audit is about 58 credits and a website teardown is 8, with no location added to a bill.
- You want one subscription to find the client as well as serve them. The client finder power returns 50 businesses with 20 verified owner emails for about 202 credits.
- You already work in ChatGPT or Claude all day. Loadout plugs in as a connector, so the audit lands in the chat you were already in.
Other options
Other BrightLocal alternatives people look at.
Starting prices from each company's own page, checked on 1 Nov 2026.
$24.99 a month for the Starter package, carrying 7,500 credits
Grid scanning on Google and Apple, paid by the map pin.
Local Ranking Grids from $10 a month
Each local tool sold on its own, so you buy only the grid or only the citation finder.
$20 a month on Lite, or $16 a month billed yearly
Listings across 90 plus directories with review monitoring and a local grid.
$139 a month for the SEO plan, or $117.33 a month billed annually
One large platform covering keywords, site audit, AI search and a local toolkit.
In Loadout
The powers that do this work.
Each one is a proven method your AI follows step by step, with the live data each step needs, and a price shown before it runs.
Opening 12 November
Join the waitlist.
Loadout opens to everyone on 12 November. Leave your email and we'll tell you the moment it does.
Questions
Before you run it.
What does BrightLocal cost right now+
Read from their pricing page on 1 Nov 2026. For one location, Track is $41 a month billed monthly or $369 a year, Manage is $54 a month or $485 a year, and Grow is $65 a month or $584 a year. Prices rise with each band of locations, up to 100 locations, and above that it is price on request. Citation Builder is pay as you go from $2 a citation.
Does Loadout replace a rank tracker+
No. There is no scheduled tracking and no dated rank history here. You run a local visibility audit on demand, about 58 credits for two keywords on a 7 by 7 grid, and rerun it when you want to compare.
Can I put my own brand on the reports+
Yes. Everything Loadout makes is yours to use, and the audits and reports go out under your brand, with your name, logo and colour on the page. There is no portal for clients to log into, so you send them the page, and on the paid plan it can sit on a domain of yours.
What does BrightLocal have that Loadout does not+
Three things that matter. Scheduled location dashboards with month on month history, a place for clients to log in, and the Citation Builder service that builds listings for you from $2 a citation.